ALIGN Member Request

This Isn't Another Professional Services Marketing Group

You already belong to the Legal Marketing Association, the Association of Accounting Marketing, or the Professional Services Marketing Association. Those organizations are valuable—but they cover everything from branding to recruiting to event planning. AI gets a session or two per year.

ALIGN is different. We focus on one thing: how professional services firms reimagine how work gets done with AI

Every quarterly event. Every monthly webinar. Every conversation in our private Slack community. It's all about mastering AI tools, implementing AI strategies, and leveraging AI to win more business and serve clients better.

Primary Members:

Chiefs and Directors of Marketing
Chiefs and Directors of Business Development
Chiefs and Directors of Communications and PR
Directors of Marketing Technology
Directors of Innovation driving AI initiatives

At Firms Including:

AmLaw 200 law firms
Top 100 accounting firms
Premier consulting practices
Professional services firms with $25M+ annual revenue

YOU'RE A FIT IF YOU:

Currently evaluate or implement AI solutions for marketing and business development
Control or influence marketing/BD budgets exceeding $500K annually
Seek competitive advantage through technology adoption
Want to learn from peers facing similar challenges
Are ready to share your own experiences (successes and failures)

This Is a Selective Community

ALIGN is intentionally small to ensure meaningful connections and productive discussions. We accept members through an application process to maintain the quality and focus of our community.

We're looking for professionals who:

Are actively implementing AI (not just curious)
Will contribute to peer learning (not just consume)
Represent diverse perspectives and firm types
Commit to attending at least 2 of 4 quarterly events

Application Process:

Complete the application form below
Our advisory board reviews submissions on a rolling basis
Selected applicants receive an invitation to join
Membership begins immediately upon acceptance

Monthly "AI in Action" Webinar Series

Live demonstrations, case studies, and Q&A with AI experts

Bi-Weekly Newsletter

Tool reviews, implementation guides, and member spotlights

Private Slack Community: The AI Advantage Circle

Ongoing peer support, questions answered, resources shared

Digital Resource Center

Templates, ROI calculators, prompt libraries, vendor evaluation frameworks, implementation checklists

AI-Powered Peer Mentorship Matching

Get paired with members who've solved the challenges you're facing

Quarterly In-Person Events

Expert keynotes on AI implementation strategies in 4 premier locations

Guy Alvarez

Co-Founder, InnovAItion Partners

Former attorney turned AI consultant, Guy helps professional services firms transform their marketing and business development through practical AI implementation. Recognized thought leader in legal technology and innovation.

Kenny Gary

CEO + Founding Partner, LIMELIGHT

A former lawyer, legal publisher, growth communications strategist, and community builder with deep expertise in professional services. Kenny has built thriving networks of marketing and communications leaders across the legal, financial services, accounting industries, and the technologies that fuel them.

AI Leader Innovation Growth Network

The Only Community Exclusively Focused on AI for Professional Services Marketing & Business Development

This Isn't Another Professional Services Marketing Group

Who Should Apply

ALIGN is designed for practitioners actively using AI in professional services marketing and business development: