The Restructuring of BD Teams & The Rise of The Marketing Technologist
Business development rarely means the same thing twice from one law firm to the next. One firm puts...
Giving Law Firm AI the Context It Needs
In my work with law firm marketing and business development professionals, one problem keeps coming...
From Broadcasting to Understanding: AI Reshapes Legal Marketing Segmentation
Recently, during a session in myAI Marketing and Business Development for law firms certification...
AI Won't Fix a Broken Law Firm Culture
From my experience working with law firm marketing and business development teams, AI adoption...
Loops and Graphs: The Latest AI Buzzwords and What They Mean
Every couple of months, if you follow AI as closely as I do, a new buzzword arrives. First it was...
After the Class: Practice and a Seat at the Table
AI training gets a person to competent. What follows determines whether that competence becomes...
The IDEA Model: Four Ways Agencies Can Apply AI
Most conversations about AI start with efficiency. Take a process that already exists, automate...
The Agency That Hired Itself
"Write, scribes, so that posterity may learn." Inscribed over a medieval scriptorium at Notre-Dame...
Your AI Doesn't Know Which of Your Files Expired
Last week I was building a training deck for a law firm. Claude had access to my whole archive:...
Before You Buy Another AI Tool, Build the Context Layer
"Agent" was the word of the season this summer. The tech press filled up with it: ad platforms...