The AI Training Request in Nearly Every Self-Evaluation
During this year's review cycle I've talked with five CMOs at midsize and large law firms. Each...
Guy Alvarez
Microsoft Just Gave Law Firm Marketing and BD Teams a Reason to Like Copilot
I've never been a big fan of Microsoft's Copilot. For most of its life it has trailed the other AI...
Why Law Firm CMOs Should Push IT to Enable Copilot Cowork
In my work with law-firm marketing and business development teams, one problem keeps coming up. A...
The Restructuring of BD Teams & The Rise of The Marketing Technologist
Business development rarely means the same thing twice from one law firm to the next. One firm puts...
Giving Law Firm AI the Context It Needs
In my work with law firm marketing and business development professionals, one problem keeps coming...
From Broadcasting to Understanding: AI Reshapes Legal Marketing Segmentation
Recently, during a session in myAI Marketing and Business Development for law firms certification...
AI Won't Fix a Broken Law Firm Culture
From my experience working with law firm marketing and business development teams, AI adoption...
Loops and Graphs: The Latest AI Buzzwords and What They Mean
Every couple of months, if you follow AI as closely as I do, a new buzzword arrives. First it was...
After the Class: Practice and a Seat at the Table
AI training gets a person to competent. What follows determines whether that competence becomes...
The Agency That Hired Itself
"Write, scribes, so that posterity may learn." Inscribed over a medieval scriptorium at Notre-Dame...