Fast Brain, Slow Brain: A Plain-English Guide to the New AI Models for Law Firm Marketers
If you work in legal marketing or business development, the phrase "Artificial Intelligence" has...
Everyone Builds, With Their Eyes Open
The final day of MAICON 2026 opened with the most disturbing session I attended all week. It closed...
Who Learns the Work When AI Does It?
Paul Roetzeropened MAICON 2026 in Cleveland with a question I'm still turning over a day later. If...
The AI Training Request in Nearly Every Self-Evaluation
During this year's review cycle I've talked with five CMOs at midsize and large law firms. Each...
Microsoft Just Gave Law Firm Marketing and BD Teams a Reason to Like Copilot
I've never been a big fan of Microsoft's Copilot. For most of its life it has trailed the other AI...
Why Law Firm CMOs Should Push IT to Enable Copilot Cowork
In my work with law-firm marketing and business development teams, one problem keeps coming up. A...
The Restructuring of BD Teams & The Rise of The Marketing Technologist
Business development rarely means the same thing twice from one law firm to the next. One firm puts...
Giving Law Firm AI the Context It Needs
In my work with law firm marketing and business development professionals, one problem keeps coming...
From Broadcasting to Understanding: AI Reshapes Legal Marketing Segmentation
Recently, during a session in myAI Marketing and Business Development for law firms certification...
AI Won't Fix a Broken Law Firm Culture
From my experience working with law firm marketing and business development teams, AI adoption...