OUR STORY
ALIGN was born from hundreds of conversations with marketing and business development leaders at law firms, accounting firms, and consulting practices. The same pattern kept emerging: professionals drowning in AI vendor pitches, overwhelmed by tools with unclear results, and making high-stakes technology decisions without a trusted peer network to guide them.
Guy Alvarez of InnovAItion Partners and Kenny Gary of LIMELIGHT saw this gap and decided to fill it. They created ALIGN as the community they wished had existed when they started their own AI journeys.
Kenny Gary
CEO + Founding Partner, LIMELIGHT
1.
Exclusively AI-Focused
Other professional associations cover everything from branding to event planning. AI gets occasional attention. ALIGN dedicates every event, webinar, and community conversation to AI implementation.
2.
Selective Membership
We use an application-based model to keep the community focused and valuable. Every person in the room is actively implementing AI and willing to share their experiences candidly. This transparency is impossible in larger, more public forums.
3.
Practitioner-Led
Our founders and advisory board have direct experience implementing AI in professional services settings. The content reflects real implementation challenges; not theoretical discussions disconnected from daily practice.
4.
Action-Oriented
Members leave every event with templates, frameworks, and tools they can use immediately. We focus on practical implementation rather than high-level strategy discussions.
Guy Alvarez
Guy Alvarez is Co-Founder of InnovAItion Partners, an AI-first consultancy serving law firms, accounting firms, and consulting practices. A former attorney turned AI consultant, Guy is a recognized thought leader in legal technology and innovation, regularly speaking at industry conferences and writing about practical AI implementation.
1500+ Awards We Won
Kenny Gary
Kenny Gary is CEO and Founding Partner of LIMELIGHT, a strategic growth communications and marketing consultancy specializing in professional services and technology. With extensive experience building professional communities, Kenny has established himself as a trusted advisor to marketing leaders across the legal and accounting industries.
Membership Benefits
