Guided by Industry Leaders

Bob Ghafouri is the co-founder, managing director, and Chief Digital & AI Officer of A&MPLIFY, Alvarez & Marsal's customer experience and AI-powered digital agency. With over 25 years of experience, he specializes in building AI ventures, executing AI strategies, and leading technology-driven transformations. Previously, he was a Senior Managing Director at Accenture and a founding member of Accenture Interactive. An entrepreneur at heart, Ghafouri has founded three successful digital businesses, including CadenceQuest (acquired by Accenture). He serves as a Board Member at Virtus Innovation Fund and an AI Advisor to Energy Innovation Capital.

Suzanne Donnels is a global marketing and communications strategist, fractional CMO, and technologist with more than 30 years of experience driving business development and growth for law firms worldwide. She has served as Chief Marketing Officer for leading international firms in Canada and the United States, where she built integrated strategies that align marketing, client development, and technology. Suzanne specializes in leveraging data, relationship intelligence, and emerging AI tools to modernize BD practices and strengthen client relationships. She is known for conducting client interviews that uncover actionable insights to inform strategic planning.

As Vice President and Go-to-Market Leader for CBIZ, Damien Enderle leads the company's market campaign planning, activation, and measurement, as well as the company's marketing Center of Excellence. Enderle owns a key leadership role in driving growth by actively guiding the brand and marketing strategy, directing the daily operations of CBIZ's internal digital creative agency, and overseeing tactical marketing campaigns across the company. His focus is elevating the company's position in the marketplace by protecting and promoting the brand and enhancing their go-to-market campaigns.

Jay Plum is Chief Communications Officer at Bracewell LLP, where he leads the firm's global marketing and communications strategy. He oversees brand management, media relations, digital platforms, content marketing, and engagement campaigns across the firm's offices in the United States, Europe, and the Middle East. With more than two decades of experience in professional services marketing, Jay is a frequent speaker on topics ranging from brand positioning and reputation management to the impact of generative AI on law firm marketing and communications.

Zena Applebaum is the Senior Vice President of Market Development at Harbor Global. A Fellow of the College of Law Practice Management and a Competitive Intelligence Fellow, she pioneered the discipline of law firm competitive intelligence more than 20 years ago. Zena authored "Business Intelligence for Law Firms" (2012) and "A Practical Guide to Competitive Intelligence" (2022). She has taught competitive intelligence at the University of Toronto and Rutgers University, and product marketing at York University's Schulich School of Business. Her career includes roles at McCarthy Tetrault LLP, Bennett Jones LLP, and Thomson Reuters.

Kate Boyd is a legal industry strategist and Principal at Sente Advisors with 25 years of experience working with legal service organizations. She advises clients on innovation and growth strategies through technology, marketing, and communications programs, working closely with law firm and legal non-profit teams. Kate holds an MBA from New York University's Stern School of Business. She is a co-author of writings on AI in legal services, exploring how artificial intelligence is transforming the profession. Kate is dedicated to helping legal organizations innovate and adapt to an evolving marketplace.

Lynne Kilgore is the Associate Director of Competitive Intelligence, Data Science & Analytics at Baker Botts, an energy and technology-focused law firm with 12 offices globally. At Baker Botts, she leads a team of analysts, a data scientist, and data engineer in the areas of Key Client research, traditional CI, and data science. Lynne is a seasoned research professional known for building high-performing competitive intelligence and analytics teams. She holds a master's degree in marketing research and post-graduate certification in data science and artificial intelligence from the University of Texas.

Christie Cáceres is the Chief Business Development and Marketing Officer at Sheppard, with nearly 30 years of experience in legal marketing. She oversees a team spanning business development, marketing communications, sales, marketing technology, digital marketing, and client experience. Christie is a member of the Board of Advisors of the Legal Sales and Service Organization (LSSO) and former co-chair of the Legal Marketing Association (LMA) CMO Experience program. She also serves on the Board and as Fundraising Chair for TotalLink2 Community, an organization supporting young adults with developmental disabilities.